4. Start a Blog — And Keep It Updated
Blogging isn’t dead. Not even close.
Blog posts attract readers who might become customers.
Content marketing should serve as the cornerstone of your branding process. It’s what demonstrates to the world who you are and why you’re in business.
It’s also a great way to show off your knowledge and skills.
Start a blog today if you haven’t already. More importantly, keep it updated. Lots of entrepreneurs start blogs, then ignore them for weeks, months, or even years.
If someone stumbles across your blog and discovers that you haven’t posted in six months, what might they think? They could assume that you’re no longer in business, for one.
And then you lose a customer.
Blogging is essential for business professionals, so don’t just start a blog — keep it updated. Share news about your business, start a blog series to introduce a new online course, or share little-known tips with your audience.
5. Devote Yourself to Customer Service
Customer service matters in every industry. When you don’t offer great customer service, you lose customers. It’s that simple.
Your brand should revolve around how you treat customers. Demonstrate that you’re willing to answer questions, resolve complaints, and share your knowledge with the rest of the world.
Have you ever had a bad customer service experience? Did you consider never patronizing that business again?
Maybe you decided to boycott it entirely. That’s not what you want from your customers.
6. Partner With Other Business Professionals
Think back to your high school days. You might remember that relationships and associations often solidified your place in the social hierarchy.
If you made a single friend in the “popular” crowd, you were in. Other people treated you with more reverence.
It works like that in business, too. If people see that you’re associated with another strong brand, your brand becomes stronger as a result.
That’s why companies often post the names or logos of their customers on their websites. It’s a form of social proof.
You can do that with your business. Partner with other professionals who have more customers or stronger brands than your own. Find ways to help those professionals.